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The web is a busy place… it’s become tough to get noticed
I think that’s why so many folks have become obsessed with the idea of “viral” content.
When something takes off, it’s fun to watch… but are there any commonalities between those things that seem to take-over the internet for a short while?
There’s got to be… right?
Luckily, you no longer have to guess, because today, I have the research that will show you.
Social proof is powerful stuff.
So powerful, in fact, that is was largely responsible for the biggest cult suicide in history.
As scary as that sounds, social proof can also be used for good, convincing people to take positive actions for themselves by dissuading their doubts.
Both will be addressed today in the very first Sparring Mind podcast, so stop reading and start listening! 
When it comes to converting more customers…
The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business.
We are all different, but in many instances our brains are prone to react in a similar manner.
Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.
Below are 10 studies that reveal such insights into the minds of your customers.
Let’s dig in!
I’m an avid student of behavioral psychology, and I really enjoy observing trends of large groups of people, which is especially easy to do online.
A few days ago, I noticed something curious about one of my new favorite iPhone apps, Lift, which focuses around habit formation.
There’s a section in the app called the “Popular” which lists all of the most selected habits that users have added. This feature by itself isn’t all that interesting (many apps have a “popular” or “hot” section), but what is interesting is that due to the app’s intentions (sticking to good habits), you essentially get an inside look at what habits matter to the most people.
Given the time of year this is, motivation & resolution making is at an all time high. That’s why I thought it might be useful to break down the 7 most popular good habits from this list and describe the science behind making them happen.
Let’s begin!
Gregory Ciotti is the founder
of Sparring Mind, the behavioral psychology blog with over 100,000+ awesome readers and a highly popular newsletter.
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