A Fresh Take on Creative Work, Productivity, Behavior, and Habits

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    This is a newsletter I always read, without exception. It's consistently fascinating!

    — Kelly M.
    Build Good Habits

    Taking a long term view of success is critical, and it doesn’t take a psychologist to tell you that discipline is how you get from Point A to the sometimes elusive Point B.

    Or as Aristotle would so aptly put it…

    We are what we repeatedly do. Excellence then, is not an act, but a habit.

    Since that’s the case, how can we actually form good habits and make them stick?

    If you’ve asked yourself the same question, you’re in luck—today I’ll be covering a large selection of research on the psychology of planning and keeping the habits that matter.

    Let’s dive in!

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    Creative Thinking

    Have you ever wished you were more creative?

    If you do creative work, have you ever suffered from a creative block and been stuck wondering what exactly is wrong, and how you can get yourself out of it?

    Of course you have, I mean, who hasn’t!

    Today, you’re in luck — you are about to read one of the most comprehensive posts on understanding creativity and spurring on creative thinking that’s ever been compiled.

    With over two-dozen research studies and academic papers cited, you’ll finally get a clearer view on the creative process out of the muddy advice often found on un-scientific takes on the subject.

    Let’s dig in!

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    Psychology of Storytelling

    Stories are a very integral part of being persuasive.

    You’d think that as a guy that loves data, I’d be averse to storytelling as a whole.

    As a marketer though, I can’t be.

    Those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to.

    Are you incorporating stories into your copy? Are you utilizing them on your blog?

    If you’re anxious to understand and tap into the power of storytelling, get ready to jot down some notes!

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    Psychology Books

    Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you?

    …Of course! Who hasn’t?

    In all honestly, the more you know about social psychology and social influence, the better.

    Not only will you be more prepared when trying to convince others, but you’ll also be aware of when others are trying to unethically convince you! (Not all persuasion is created equal)

    If this is your goal, reading a healthy selection of world renown psychology books is a must.

    Fortunately, there are many out there, and they cover a wide variety of topics (social influence, marketing, persuasion, social constructs, etc.) and all of them are very approachable: these aren’t boring science papers, they were written for the typical person interested in psychology.

    As an aid to you in your journey, I’ve prepared this extensive list of 50 solid social psychology books to add to your bookshelf.

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    How to Email Busy People

    by Gregory Ciotti

    How to Email Busy People

    If you want to get in touch with influential people (aka: BUSY people), you need to know how to email them.

    Despite the buzz around social media, far more people use email to communicate than any other online medium1, and business today still gets done over email, not through tweets.

    Today, I’m going to show you the elements of the PERFECT outreach email, and how you email busy people the right way in order to make things happen.

    You’ll also get exact scripts and email screenshots to journalists that landed me big features (worth 200,000+ hits). That said, let’s dig in!

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