If you have been using WordPress to blog for any extended period of time, you probably definitely have heard that you need a “lead magnet” in order to get people to subscribe.

The most popular freebie to give away is thus an e-book, it’s practically free for you to create and requires less time than other full-fledged giveaways (such as software).

However, a lot of people do not cover (no pun intended) the oftentimes underrated effect that a brilliant e-book cover can have on your conversions, and the aspect that these covers play in other parts of your site (not just for the email opt-in).

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