Your unique selling proposition (USP) is literally the foundation of your business.
In addition to finding an audience in need and figuring out how to fill that need, you also need to position yourself in the market in a unique way.
It’s an important decision to make, one that definitely deserves some time before you pull the trigger.
The thing is, you don’t want to get stuck in “paralysis”, frozen with fear of choosing the wrong USP for your brand.
Today I’ve got a great pair of interviews that will help you find (or strengthen) your USP… and not take forever to do it.
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So, you are focused on building a popular blog.
You’ve likely been following the patented three-step formula for a successful site:
- Craft amazing content
- Build an audience
- Sell people stuff
A lot of people think that they have number 1 down, and that number 2 is the real kicker… but might they have it backwards?
Are you really creating the style of content that gets people anxious to share it (and that allows you to generate interested traffic)?
You no longer have to guess, because today, I have research that will show you how.
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In the social media & blogging world, big predictions have been made for the future of YouTube in 2012.
A recent post on Social Media Examiner covering 30 predictions from social media pros had a slew of positive predictions for how important YouTube was going to be in the coming year, including the follow:
- YouTube will (finally) get recognition and significant use as a major social network.
- YouTube [will] take the lead.
- YouTube rises to top of mind.
In fact, of all of the great platforms covered in this highly insightful prediction post, YouTube was viewed the most positively in the coming years.
The general consensus?
Video is in, and YouTube is king, and as bloggers, we need to embrace the coming changes, or risk getting left in the dust.
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If there is one misconception in this space that bothers me the most, it’s this belief that blogging & content marketing doesn’t work unless it’s “meta”.
That is, people don’t believe blogs can be successful unless they are about blogging, marketing, or social media.
What they don’t understand is that it’s only the marketing blogs that publish things like “traffic reports”, “income reports”, case studies and the like.
Regular blogs in popular “normal” topics don’t do this, yet they are still out there killing it.
Today I’m going to bring you 50 successful blogs of all sizes and in a huge variety of topics, to prove once and for all that blogging can be used to build an audience in nearly every topic imaginable.
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I want to let you in on a little secret…
Those big bloggers & marketers out there, they’re all utilizing a super smart tactic.
The process itself isn’t entirely new, but it’s never been more effective.
Surprisingly, it hasn’t been talked about much (until very recently).
Curtains off: it’s time for you to know…
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