Facebook Marketing

Facebook benefits from smart content marketing just like anything else, and also just like anything else, it’s going to take some traffic to get where you want to go.

I’m mentioning that here because I don’t want people to get unrealistic hopes up for what I’m about to go into: in order for most of this to work well, you’re going to need some kind of traffic; 10 unique visitors a day does not make a multi-thousand followed Facebook page.

So, before you get into Facebook marketing, do the unthinkable: stop marketing, stop connecting, and start creating something that people will want to come to.

Facebook is a great means to drive additional traffic, but you have to get the ball rolling yourself with outstanding content and amazing guest posts.

Is Facebook worth it?

That depends. What is undeniable though, is that Facebook has gotten big:

  • Over 500 million active users
  • 50% log on during any given day
  • Average user has 130 friends and connects with 80 pages
  • Average user shares 90 pieces of content each month

Facebook could become a valuable part of your content marketing strategy. The foundations of which were laid when you started your self-hosted site.