Your unique selling proposition (USP) is literally the foundation of your business. In addition to finding an audience in need and figuring out how to fill that need, you also need to position yourself in the market in a unique way.
It’s an important decision to make, one that definitely deserves some time before you pull the trigger. The thing is, you don’t want to get stuck in “paralysis”, frozen with fear of choosing the wrong USP for your brand.
Today I’ve got a great pair of interviews that will help you find (or strengthen) your USP… and not take forever to do it.
Do you really need a unique selling proposition?
I think it is apparent to most of you reading why a USP can greatly benefit a business… but what about blogs? Do blogs really benefit from strong branding?
I’d have to answer that with a resounding yes. The thing is, blogs are often at the forefront of a business, especially if you are taking the “lean” way of building your audience before you even have a product.