Reading is the supreme lifehack. Distilled insight that often took years to assemble can be grasped by the average reader in just a few hours. Books are nothing short of magic.
And the more you know about social psychology and human behavior, the better. Reading good psychology books lets you jump-start your education by absorbing what researchers, professors, and authors spent years putting together. I can’t think of a single better way to empower yourself than that.
What you read when you don’t have to determines what you will be when you can’t help it. —Oscar Wilde.
Note: While all of the books below will deal with the human mind, not all of them are purely scientific. Some books deal with persuasion, productivity, or creative work. With that caveat, let’s begin.
1. The Social Animal
Buy the book: http://amzn.to/2cA6upp
In my opinion, this is the best social psychology book ever written. This book seems to be in such high demand that prices are often outrageous. The demand is warranted, however: few books will give you as in-depth, interesting, and just a generally well-written overview of social psychology quite like Elliot Aronson’s classic. A must-read if you can obtain it; I consider it the best presentation of social psychology 101 ever written.
2. Influence: Science and Practice
Buy the book: http://amzn.to/2bQeH5X
This is considered the gospel on the psychology of persuasion. Cialdini’s now infamous work deserves the amount of praise it gets. Not only is the book easy to follow with tons of excellent examples explained in layman’s terms, but Cialdini also spends the time going into why these studies played out as they did. Lastly, he addresses how to defend yourself from persuasion techniques that wish to harm you rather than ethically convince you—scammers, people selling faulty products knowingly, disingenuous attempts to persuade, you get the picture. A frequently recommended book for a reason.
3. Thinking, Fast and Slow
Buy the book: http://amzn.to/2bPhvDp
One of my all-time favorite psychology books. Trying to go over what this book digs into would take me a whole post in itself. For behavioral research, there are few books that touch the scope and breadth that Dan Kahneman dives into with this masterpiece. Mr. Kahneman holds a Nobel Prize in economics as well, and this aspect shines through in the book’s many examples.
4. The Happiness Hypothesis
Buy the book: https://amzn.to/3Gc8Xjw
The author recently published a belter in The Atlantic, one in which he takes a very pessimistic tone. One wonders what’s changed since the publication of this book, which looks at how long standing maxims, aphorisms, and philosophical wisdom can enrich your point of view and even build resiliency. I greatly prefer the way this book blends history and current day parallels compared to similar books with a Stoicism slant.
5. Descartes’ Error: Emotion, Reason, and the Human Brain
Buy the book: https://amzn.to/3wEFtYm
“I think, therefore I am.” But where’s the feeling? The authors of this book challenge the oft-cited quote by Descartes and use research to demonstrate that emotions are not superfluous or a limiter, but rather that emotions are foundational to rational thinking. It’s an interesting premise and well argued, and it’s nice to see the relationship between logic and emotion revisited—and challenged.
6. Words Can Change Your Brain
Buy the book: https://amzn.to/3NxfV4W
The authors use research to capture a concept they call Compassionate Communication, which is described as a process to bond with the person we’re communicating with through authenticity and trust. The book is a lot more practical than it may seem at first glance. My main gripe is the length: it’s far too long and suffers from business book syndrome, where the material could have happily lived as a long-form article instead of the book. Good insight, but try a summary or skip around a few pages.
7. Transcend: The New Science of Self-Actualization
Buy the book: https://amzn.to/3yZwvqp
Transcend begins with an interesting premise: what if Maslow’s hierarchy was unfinished? Author Scott Barry Kaufman discovered this may be the case by going through unpublished journals written by Maslow. That prompt turned into this book: an exploration of self-actualization based on the latest research that picks up where Maslow left off. Kaufman does a great job not only “finishing” Maslow’s work, but also adds new color and insight to the pursuit of self-actualization.
8. Yes! 50 Scientifically Proven Ways to be Persuasive
Buy the book: http://amzn.to/2c0BOIt
Don’t get me wrong, I enjoyed this book, but just be forewarned that this should be used as a complement to the other more comprehensive entries on this list. While the book is informative, the studies are grazed over pretty quickly and not much depth is given to any individual study. It does make for a great “rabbit hole” read. This is where you find out about a study, look up more about it, find more related studies, and “go down the rabbit hole” searching for new material. A great starting point to getting your feet wet in a variety of persuasion-related studies.
9. Switch: How to Change Things When Change is Hard
Buy the book: http://amzn.to/2bXsFjy
The Heath brothers publish some of my favorite material on persuasion. Their book Switch aims to answer the question: “Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?” Specifically, why is it so hard to change things that have become commonplace? Their arguments are structured well, as is their other entry on this list, and incredibly readable; you can tell that a lot of effort was put into breaking the book down into appropriate sections and making it easy to pick up by anyone.
10. The Art of Choosing
Buy the book: http://amzn.to/2cqQkdC
This is the quintessential read on how human beings make choices and what external influences affect those choices. I first came across Sheena Iyengar’s work by finding out about her infamous “jam study” through an online publication. Needless to say, I was fascinated by the idea that choice can actually be overwhelming, causing people to delay choosing rather than benefit from the extra options offered. It’s a fantastic read and very enjoyable all the way through. I happen to consider Sheena a great writer as well as a great researcher.
11. Priceless: The Myth of Fair Value
Buy the book: http://amzn.to/2cA7D01
Human beings have zero understanding of intrinsic value. We are heavily influenced by contextual clues when we examine things like “price” and “cost.” This has been shown via a number of studies, and this book offers a superb analysis of the literature. You’ll be very surprised to see just how easily marketing departments can influence our perception of things with subtle tweaks to pricing, making this an important read for every consumer, which is all of us.
12. Stumbling on Happiness
Buy the book: http://amzn.to/2bPiTpu
Despite the title of this book, this isn’t a self-help book by any means. It’s more concerned with the mechanics of the mind than with the application of those ideas. One reviewer pointed out a quote that fits the book well: “The first principle is that you must not fool yourself—and you are the easiest person to fool.” It’s a fitting quote because the entire book reveals how your brain is essentially hard-wired into doing the exact opposite. Fortunately, Gilbert’s incorporation of research and insightful anecdotes make this one of the most enjoyable positive psychology books out there.
13. Drive: The Surprising Truth About What Motivates Us
Buy the book: http://amzn.to/2cqS8Dt
Another book that may seem like self-help but really isn’t. Drive spends a majority of its time focusing on what gets us motivated in the workplace. It examines the intrinsic and extrinsic motivators that allow us to keep pushing and questions which methods of utilizing both (with intrinsic being far more important) are the most effective for both employees and employers. The book is a really important read, and I love how Pink tackles the subject, but I couldn’t help but agree with the highest critical review: the book has some padding. If you don’t mind a few sections going on a bit longer than they should, though, this book is a must-read.
14. Predictably Irrational
Buy the book: http://amzn.to/2bMMbUB
Few books will make you question your own decisions quite like this one; Ariely shows how seemingly mundane or meaningless changes can greatly impact our behavior when we don’t realize what’s going on, which appears to be a majority of the time. As a sample, check out his famous pricing study in The Economist, and you’ll see how small changes can really play with our perception of things. I would put this book squarely on the understanding of your brain category in this list, but this book also has some fantastic insights on persuading others if you closely examine the given examples.
15. Fascinate: Your 7 Triggers to Persuasion and Captivation
Buy the book: http://amzn.to/2bWiRYK
I have two main comments on Sally’s writing: the first is a slight critique, in that the book often tries to take more established ideas and make them sound entirely new. The second is full of praise: it’s hard to title a book with the word “Fascinate” if it’s not a page-turner, and Sally’s writing will definitely hook you until the end. She also leaves readers with an actual game-plan and candid examples when ideas are brought up, which I loved. I enjoyed Sally’s speech and picked this book up when someone recommended it to me, and now I’m recommending it to you because it’s an insightful look at persuasion.
16. Made to Stick: Why Some Ideas Survive and Others Die
Buy the book: http://amzn.to/2c4NVGx
Definitely one of my favorite marketing books ever written, but it’s not something that can only be enjoyed by marketers. This quote from Mark Twain is included in the book’s description: “A lie can get halfway around the world before the truth can even get its boots on.” The authors offer an explanation as to why these ideas can stay with us for so long. I feel like we all find ourselves asking a similar question at times—how did something catch on so quickly while a superior alternative faded away? Diving deeper, this book aims to address the 6 ways certain ideas just stay with us while others slip away.
17. Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do
Buy the book: http://amzn.to/2c4NJqL
This book is probably the most unique of all of the books on this list. I wouldn’t call it a book about persuading others, but it does address what could have been an incredibly boring topic for some readers, the application of statistics and how they affect you and turned it into a really easy read. I approached this book expecting to slowly crawl through it, but there are a ton of great examples, and Fung does a fantastic job of using stories to get his points across. Whether you’re a numbers person or just want to take a layman’s look at statistics and their involvement in the current affairs of the world around you, you’ll enjoy this book thoroughly.
18. The Honest Truth About Dishonesty: How We Lie to Everyone (Especially Ourselves)
Buy the book: http://amzn.to/2bMMmPz
In case it hasn’t been made apparent so far, I’m a big fan of Dan Ariely’s work. There are some bold claims in this book: that perhaps honesty is but a choice between the benefit of cheating and our psychological motivation. Fortunately, Ariely makes some compelling arguments to back up each point addressed. As with Predictably Irrational, you’ll come away with a lot of questions, but in a good way: you’ll begin to re-think things that were formerly “obvious” in the context of what you just learned from Ariely. Many people have commented on how powerful the last two chapters are in particular: is there ever a context where cheating becomes socially acceptable? Ariely forces you to ask these and other meaningful questions, and the result is a powerful message with some great research & examples to comb through.
19. The Power of Habit (Why We Do What We Do)
Buy the book: http://amzn.to/2bXvfpV
This book came highly recommended, and I enjoyed it, but I have some thoughts. While the author does a great job of splitting up habits into appropriate sub-groups and showing how habits actually operate in the brain, there is one shortcoming: the book doesn’t specifically show you how to change any habit. Maybe my expectations were set for a different kind of book, but I found the lack of this aspect being addressed a bit unfulfilling. All that said, the book is still a very easy read and a great look at how habits manifest in the brain.
20. Brainfluence: 100 Ways to Persuade and Convince
Buy the book: http://amzn.to/2cqSFW0
This is another book that focuses more on serving up a bite-sized analysis of multiple studies rather than diving deeply into a few. As such, it serves as a fantastic jumping-off point and one of those rabbit hole books that I mentioned above: you’ll find yourself following up on multiple experiments in order to learn more. One fantastic thing that Roger Dooley has done is to break these studies up into separate categories, something that failed at the Yes! book above. With sections like Brainfluence Copywriting and Brainfluence Branding, you can tell what sort of studies you are about to get into. In some instances, I found the sources to be somewhat lacking: links to other books instead of the actual studies, for instance. But don’t let that stop you from picking up what is an otherwise great read.
21. Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain
Buy the book: http://amzn.to/2cqUceD
This is one of the best beginner books for those interested in neuromarketing, or “brainy marketing,” as it is often referred to. This means that the book is a very easy read—studies are not cited in-depth, and the content can be easily consumed—and if you’re not new to this space, this book can seem a little simplistic. For instance, you could read my post on viral content and cover a whole section of this book on arousing emotions from buyers in a single blog post. But if you’ve never encountered this stuff before, this book, along with Influence, are must-haves for beginners. Those who have read a few of these books already can probably give this a pass.
22. The Branded Mind
Buy the book: http://amzn.to/2cqU5js
This book is not an easy read. That being said, it is a rewarding read if you can make it through. Du Plessis makes the argument that emotions are not in conflict with rational behavior and that they, in fact, can cause rational behavior. As mentioned, though, this book requires some patience: if you enjoy pop psychology only, be prepared for a challenge—this book reads more like a college textbook. If you’re willing to put in the effort, you’ll get a lot out of this book, as it’s one of the most compelling books on the list.
23. The Paradox of Choice: Why More is Less
Buy the book: http://amzn.to/2cqUgLv
I really enjoyed this book; it makes you think a lot about if having a ton of options at your disposal is good for your well-being. Schwartz argues that decision-making was a lot simpler years ago, and while the majority of the book focuses on a “buying angle,” the lessons here can be carried to many of life’s aspects. An abundance of choices has a tendency to trick our brain into thinking a lot of choices is a good thing when that is not necessarily the case. While Schwartz is very much an academic, the book reads quite fluidly and won’t trip you up with an abundance of scientific terms, although each point made is backed up quite eloquently.
24. Brandwashed: Tricks Companies Use to Manipulate Our Minds
Buy the book: http://amzn.to/2bWkZQj
This is one of those amazing crosses between understanding marketing to utilize it for your entrepreneurial endeavors or simply understanding how brands try to persuade you. Some of the examples aren’t so mind-blowing, like grocery stores using crates to make fruit seem “farm-fresh,” but others are really interesting. I wish Lindstrom would have done a bit more analysis on each study, as he seems to just take each at face value. That being said, the studies cited are really interesting and very revealing in how easy it is for marketers to trick us.
25. The Compass of Pleasure
Buy the book: http://amzn.to/2cr2pQb
If you’ve ever wanted to know why cigarettes are one of the most addictive substances of all time or how dopamine can turn your brain into an addict for pleasure, this is the book for you. I would forewarn that this isn’t really a book to help addiction, but for understanding the nature of addiction and the processes in the brain.
26. The Buying Brain
Buy the book: http://amzn.to/2cr46gj
There is another book by Lindstrom called Buyology that often comes highly recommended when discussing books of this ilk. But I would say that you should skip that book and get this one instead. Pradeep creates a great overview of the emerging neuromarketing space and does so with a lot of good concrete examples. I enjoyed that specifically because many books have a problem of simply citing the research at hand: as a guy who regularly reads research papers, I appreciate the exposure to new research, but I could have just read it myself. This book avoids this problem by giving actionable steps for implementation.
27. The Secret Life of Pronouns: What Our Words Say About Us
Buy the book: http://amzn.to/2bXG6Qt
You all know that I’m very interested in the psychology of language, and in particular, how psychology plays a role in storytelling. This book digs into how language can reveal a lot about a person. Some archetypes that are focused on include gender, affluence, liars, sadness, introverts vs. extroverts, and a variety of others. While the research in this book was excellent (and often collaborative), I wanted more. I felt like more examples could have been used in particular, but as for what’s there, it’s great.
28. Mistakes Were Made (But Not By Me)
Buy the book: http://amzn.to/2bPszQX
If you head back up to #1 on this list, you’ll see that I’m an Elliot Aronson fan. If I could define this book in one word, though, it would be frightening. Even more so than Ariely’s contributions, this book exposes how everyone is at risk of refusing to admit to their mistakes, even when the evidence is conclusive. The research is accurate and cited appropriately, the book is still an easy, enjoyable read, and it’s from the guy who wrote my favorite social psych book of all time, with a talented co-author. What’s not to love.
29. Social Engineering: The Art of Human Hacking
Buy the book: http://amzn.to/2bXFXN2
While this book specifically addresses social engineering, there are many psychological aspects that turn this into a very intriguing read on influence. The book definitely has an antagonistic tone, but that’s because of the subject matter: people are referred to as “victims,” and the activities are defined as “exploits” and “attacks” because that’s what they are. It’s kind of like watching those shows where a former thief shows the homeowners how easy it was to break into their house. Except with this book, manipulation is the subject at hand.
30. The Lucifer Effect: Understanding How Good People Turn Evil
Buy the book: http://amzn.to/2bQq79O
This book focuses on the findings from the legendary Stanford prison experiment. If that research has fascinated you in any way, you need to check this book out; it essentially offers an “inside look” at much of the data from the study, including things like transcripts. It’s a compelling look at how even “normal” people fall into the roles of situations that many of us in the first world can hardly imagine happening or would like to deny. The last chapter is also quite intriguing for those familiar with the experiment: the author outlines a program intended to build resistance to mind-control strategies. Scary stuff, but a necessary read.
31. Obedience to Authority
Buy the book: http://amzn.to/2cAfNpg
Another book that is a tell-all about a fascinating, provocative, even horrifying psychology study known as the Milgram experiment, named after the lead researcher. If you are unfamiliar with the study, it was meant to test whether or not people would obey authority even when they were asked to do something that they knew was wrong. It details many accounts of participants showing signs of severe distress, yet continuing on with the applied shocks as actors in another room, pretending to be other subjects, screamed cries of pain. This book is a necessary read in understanding the construct and inherent dangers of authority.
32. The Optimism Bias
Buy the book: http://amzn.to/2cAggrE
Tali Sharot’s in-depth look is one of the better efforts to analyze the current research, along with Sharot’s own research, on optimism, memory, and their connections to our emotions and actions. My single gripe with the book is that it is too long. I wouldn’t normally make a statement like this, but what I mean is that certain parts of the book feel a bit wordy, although, given the topic and the tendency to pick apart certain aspects of research, it’s understandable. I still feel like the content could have been more concise, but as for what’s there, it’s great. This isn’t a pop psychology book: it takes a look at some deep research from a leading expert. Definitely worth picking up if you’re interested in neuroscience and studies on memory.
Buy the book: http://amzn.to/2bMUpvQ
Author and professor Ellen Langer would posit that robotic or mindless behavior can lead to a lot of pain in life. I would agree, and the fact that so many other books on this list show just how susceptible we are to that sort of behavior, I’d say it’s a problem worth worrying about. The purpose of this book is to encourage the reader to be more mindful of their actions—and to notice when automatic behavior begins to take over. As a few disappointed reviewers have noted, the focus is on the process of creating more mindfulness in your life rather than the benefits of change.
34. Sway: The Irresistible Pull of Irrational Behavior
Buy the book: http://amzn.to/2bMT8Fa
While I did really enjoy this book, there is certainly some merit to the top critical review on Amazon: “This book is a rehash of other, better books.” That’s not to say that Sway isn’t an enjoyable read. Rather, the book’s predecessors dive deeper into the same concepts. One of these is Influence, so at the very least, the book is in good company in terms of the things it talks about; it just did so much later and from a bite-sized perspective. Again though, this book can serve as a fantastic starter read that helps you find a ton of other great studies to check out. The content is also quality stuff and will be new to you if you aren’t an avid reader of psychology books, so don’t be afraid to give this one a go.
Buy the book: http://amzn.to/2cr4NGB
Wilson’s focus on this book can be summed up in two large, overarching points: (1) using the process of “story editing” to change our perception, and (2) that what is true of culture is also true of individuals. This book seeks to understand and to pass on knowledge, not to help you change your life. This book, being all about subtlety and subtle changes, does a good job of giving relevant examples that make somewhat opaque descriptions a lot easier to relate to. This is an interesting book and one of few that strays into the positive psychology territory—definitely worth checking out.
36. Brain Rules: 12 Principles for Surviving and Thriving
Buy the book: http://amzn.to/2bWruT2
Another reviewer’s summary of this book described it as “MythBusters for the brain,” an apt description. Misconceptions like “you can’t teach an old dog new tricks” are put to the test, and Medina does a great job of finding relevant research to put claims like that to bed. Funny enough, this book often appears on leadership lists, despite not being an outright leadership or management book. I’d say that its main two topics seem to hinge on productivity and relationship management, so it is easy to see why a business and the leadership-oriented crowd would enjoy this book. For everyone else, it is a very easy read and very much worth checking out.
37. You Are Not So Smart
But the book: http://amzn.to/2cg1938
Largely dealing with fallacies in our minds that happen to make us look very stupid when they’re in action, McRaney takes topics that are largely known by those with interest in the field, like the Dunning-Kruger effect, and creates an entertaining read on otherwise well-covered studies. The thing is, the presentation makes this book worthwhile even if you have already heard of a few of these, and McRaney is a great writer; his blog was featured on my list of successful blogs that are awesome and not about marketing. If you’re interested in how your brain is sabotaging you and in finding out more about the delusions we all hold, this book is the perfect place to start.
38. What Makes Your Brain Happy (and Why You Should Do the Opposite)
Buy the book: http://amzn.to/2c4QsS6
Take this as a more serious version of the book above. Largely concerned with cognition and specifically with cognitive biases, David DiSalvo makes this book stand out in quite a few ways. The research isn’t rehashed like many books you’ll find in this space. Not only that, there are tactics and resource materials included in the book. My only problem with these is that they are clumped near the end instead of being sprinkled about the many great examples. An overall exciting book with a lot to offer. I’ve read this one very recently and was happy that I did.
39. Incognito: The Secret Lives of the Brain
Buy the book: http://amzn.to/2bQsk5j
This book is all about the levels of consciousness in the brain. As we’ve seen, your brain isn’t just the thing you think you control. While the examples in this book are quite interesting, considering it is a “real” neuroscience book, I expected a bit more from the research. However, the writing is captivating; if nothing else, you’ll learn how to write attention-grabbing headlines as Eagleman sends you page after page into highly interesting findings on our unconscious.
40. Originals: How Non-Conformists Move the World
Buy the book: http://amzn.to/2crAx1d
Whatever you make will be deemed original or cliché in comparison to what currently exists; creation may be about the lonely hours, but a final product is never judged in isolation. In other words, creative work lives in a dynamic, ever-changing ecosystem. Getting ahead of the curve, or doing the unexpected, means eschewing what everyone currently expects, which requires knowing what everyone expects. Knowing the metagame—or comparing your work to what exists today—is useful for spotting opportunities for differentiation. Originals will help you spot opportunities to stand out and dig into the research around how creative thinking works and what you can do to encourage those light-bulb moments.
41. Out of Character
Buy the book: http://amzn.to/2bQsPw6
Just what exactly is happening when someone breaks character? Is character even concrete, or is it more like a shade of gray? I found this book really fascinating in its singular focus on character and the psychology of how external events impact it. Living a humdrum life often makes understanding these peculiar acts difficult, and this book takes a look at a lot of examples that show us that if we were in similar circumstances, we’d be very likely to act in a similar manner. Great examples, great research, and a great focus make this a must-read.
Buy the book: http://amzn.to/2bQsUjo
The good part about this book is that the studies presented are interesting, and Gladwell does a superb job of showcasing how people are able to develop a sense of things; it becomes one of the more interesting books on the unconscious because of this. The problem with the book is apparent, though: it’s been pointed out by many others. This book seems like a collection of short stories and not a unified idea. That aside, the different sections are far too interesting to pass up for this general lack of unity.
43. The Person and the Situation
Buy the book: http://amzn.to/2crB2bA
This book is about situational influence and its effects on our decision-making process. The authors do a great job of demonstrating the many types of faulty logic that we are prone to in a variety of environments. This book almost reads like one of those great textbooks that you had in college: the ones that you actually enjoyed, even though they were supposed to be academic. I would classify this as an introductory book, however, so keep that in mind if you are very familiar with the field.
44. The Psychology of Attitude Change and Social Influence
Buy the book: http://amzn.to/2c4ST76
If I could sum up this book in a single phrase, I would call it a more academic Influence. What I mean is that the book takes a very scholarly approach to the psychology of influence but is perhaps a little bit less practical than Cialdini’s work. For a true academic understanding of persuasion, though, this book is fantastic. It came highly recommended by a former professor of mine, and I’m glad I picked it up. If you enjoyed the former recommendation at all, the one that covers Zimbardo’s prison experiment, you should consider this book, too.
45. Situations Matter
Buy the book: http://amzn.to/2cr82xU
I really enjoyed the writing style of this book. My goal with this blog has always been to take interesting psychology and neuroscience research and turn it into actionable, digestible posts for readers. I can appreciate when an author has a fun writing style to keep things engaging. That being said, it’s not for everyone. The research, however, is enjoyable for academic and laymen readers alike. I’d sum the subject matter being about the psychology of “context,” and the implications are pretty powerful. For instance, “Who we love is more explained by geography, familiarity and state of mind than we realize.” One of those books that prompts you to ask intriguing questions.
46. The Willpower Instinct: How Self-Control Works
Buy the book: http://amzn.to/2bXK8Zq
This is a book that falls squarely into positive psychology, but it is, bar none, one of the best out there. Self-control and work ethic go hand-in-hand in my opinion: many people want to work hard, but it’s a lack of self-control that prevents them from doing so. And let’s be frank here, everybody suffers from a lack of self-control from time to time. If you are interested in applying psychology to improve yourself and your mind, this is the book for you. If not, you’ll still walk away with a great understanding of how self-control works in our minds. This book is practical, the science is sound, and the author, Kelly McGonigal, is highly recognized: I have no hesitation recommending this one.
47. The Tipping Point
Buy the book: http://amzn.to/2bQuIsC
As with much of Gladwell’s work, I found this really interesting but maybe a bit short of the hype surrounding it (and there was a ton of hype, so it’s hard to approach this book with neutral anticipation). Gladwell would suppose that there are 3 types of gifted people who are essential to “sticky” ideas: Connectors, Mavens, and Salespeople. While all of the information is great in explaining that there are critical aspects of things that become “epidemics” or “go viral,” he doesn’t really get into how that happens, just that it does. Now, it’s not like I was looking for a “how to create a viral campaign” from this book, but the examples are lacking in that area. Still, a highly important book, and it references the monkey sphere, so I needed to include it.
48. How to Win Friends and Influence People
Buy the book: http://amzn.to/2bQtSMv
With the reach that this book has had in its long lifetime, it’s unlikely that you’ve never encountered it before. In order to mix things up a bit, since this book is so well known, I thought I might offer some fantastic insights from one of my favorite book reviews of all time:
The advice is largely sound, but I think the reader should keep in mind the context within which this book was written … [it was] intended primarily as a companion book to Dale Carnegie’s classes on how to be a good salesman … these techniques work very well in the context of sales and public relations, i.e., in relationships that are not expected to be deep and/or long-lasting.
What I found most interesting was that the last chapter… was to describe those individuals with whom none of Dale Carnegie’s techniques work. In this unpublished chapter, Carnegie wrote that there were some people with whom it was impossible to get along. You either needed to divorce such people, “knock them down,” or sue them in court.
Why is that chapter absent from this book, you ask? Well, Dale Carnegie was in the middle of writing this chapter when he was offered a trip to Europe, and rather than complete this last chapter, he decided to take the trip. The uncompleted book was sent off to publishers, and Carnegie shipped off to Europe.
The making of something often reveals the intentions of the maker, and this is one of those factoids that adds a lot of color and context to this book—and should help you view the advice from the right lens.
49. Strangers to Ourselves
Buy the book: http://amzn.to/2c4U1aM
Your conscious mind isn’t always in control—a common theme in the psychology books on this list. This book is one of the biggest jolts in this category of understanding that concept; it’s definitely a psychology book, but the questions it brings up almost make it feel like the book was written for philosophy majors. While it’s an easy read, it’s certainly challenging to the mind, I didn’t find the research as compelling as some other similar books, but the questions raised by Wilson are by far some of my favorites.
50. The Invisible Gorilla (How Our Intuitions Deceive Us)
Buy the book: http://amzn.to/2bWsLcZ
Before reading this book, watch this video and count how many times the players in the white shirts pass the basketball. Go on, I’ll wait. How many did you count? That’s the study that the book gets its name from, and it looks at how we often have massive illusions about our attention. Even if the study didn’t trick you, you’ll still likely enjoy the book. If the study did get you, you’ll love it even more.
Books are a uniquely portable magic
That’s a quote from Stephen King that perfectly captures the joy of reading—and learning. A last note: this list was compiled based on a large scope—social psychology, persuasion, understanding one’s mind—and it was also not limited to strictly scientific books so that it could be enjoyed by a wide variety of people. Some pop-psychology is obviously going to appear on the list. Thanks for reading, and please share this article if you enjoyed it.